Responsible Gaming is a concept that gaming and gambling operators, software suppliers and associated service providers need to uphold to ensure their offerings uphold the highest standards to ensure a fair and safe gaming experience that protects players from the adverse consequences of gaming and gambling. The majority of gambling and gaming codes now require operators to ensure land-based and online gambling services are offered in a responsible manner.
Responsible gaming covers the areas of protecting vulnerable customers, the prevention of underage gambling, protection against fraudulent and criminal behavior, ensuring information privacy, ensuring prompt and accurate customer payments, delivering a fair gaming experience, upholding ethical and responsible marketing, commitment to customer satisfaction and ensuring a secure, safe and reliable operating environment. Operators refers to both land-based (e.g. casinos, betting shops) and online or remote operators.